Why is it that some private labels go on to become premium labels, which are exported to many different countries all over the world, while others just slip out unnoticed, and live out their days in some warehouse, where products go to die…?
I don’t know. Certainly, there is the “right place at the right time” aspect to it all. This is a part of business. You can be great and have an amazing product, but it could still fail due to external circumstances. You never know, and it goes both ways.
There is also the actual business side of it. Proper R&D, proper branding, marketing, packaging, right down to distributing. There is the issue of finding the right label manufacurer. Ideally, this should be a company which shares some of its ideals and goals with the label itself. This means that there will be better communication and understanding between them, and that helps business.
There is also the question of which company you use as a middle-man. Ebay, Amazon, AliBaba, and the like – they are truly wonderful platforms, and they get a lot done for merchants and customers alike. They allow entrepreneurs to grow, and they provide everything a seller needs to make money in their chosen market.
So, back to the original question. Why is it that some labels make it? Usually, it has to do with smarts and patience. If you have the patience – and the money! – to grow slowly and expand in good time, there is a chance you will be able to make it. Start locally, slowly but surely expanding your reach, and then make a move towards other venues and areas of the world. You never know until you try. And once you do, you will be able to try again with more clarity.
“Fail again. Fail better.”
– Samuel Beckett